Pepsi’s 'Wear‑A‑Ball' Launch Targets Fashion-Forward Football Culture

09/07/2025 1 min
Pepsi’s 'Wear‑A‑Ball' Launch Targets Fashion-Forward Football Culture

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Episode Synopsis

Pepsi's Wear-A-Ball Jacket Launch Takeaways:Wear‑A‑Ball jacket turns into a regulation football in minutes, made from recycled polyester with a custom, packable design.Only 25 Wear‑A‑Ball jackets will be raffled through purchases at Classic Football Shirts, in-store and online.Pepsi and Classic Football Shirts released Modern, Icon and Retro ’70s kits, showcased by top women’s football talent.The dual launch mixes football heritage with utility-focused design to engage fans through fashion, sport and sustainability.A jacket that turns into a football is putting Pepsi back on the pitch.Its “Refresh the Game” campaign puts fans at the center with a new release focused on both imagination and practicality.

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