Walmart's 'Who Knew' Campaign Takeaways:Walmart’s “Who Knew?” campaign highlights expanded inventory, faster delivery, and smarter shopping tools.Walton Goggins stars in a new back-to-school ad guiding parents to shop full lists in one tap, including clothes, supplies, and lunch gear.Multichannel rollout includes TV, YouTube, paid social, and out-of-home ads as part of Walmart’s wider brand refresh.Walmart has brought Walton Goggins back to TV screens, this time guiding parents through the chaos of back-to-school shopping.The latest ad supports Walmart’s “Who Knew?” campaign, which reintroduces the retailer as a more tech-savvy, efficient, and user-friendly shopping destination than many might expect.In the 30-second spot, Goggins appears as a confident, slightly exasperated guide.

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