Are B2B Purchases Driven By Emotions? I Kandace Barker of Initiative

DesignRush Podcast
05/04/2024 50 min Temporada 1 Episodio 41

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Episode Synopsis

There's a fallacy that business decision-making isn’t driven by emotions. 

All decision-making is emotional, so it's about connecting with people on a level that doesn't feel forced.

The 41st episode of the DesignRush Podcast brings you a conversation with B2B marketing leader Kandace Barker who’s managed teams at Facebook and LinkedIn.

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