Nando’s Streaming Marketing: Key FindingsNando’s opens a fully functional pop-up inside Tony Parker’s mansionfor the AMP Summer livestream marathon.The activation combines food, streaming, and celebrity cameos to boost brand awareness among Gen Z and Millennial audiences.Tapping into AMP’s community was Nando’s way of leaning into influencer marketing over traditional ad placements.Nando’s is making noise this July with a secret pop-up inside Tony Parker’s Texas mansion, fueling AMP’s month-long Twitch takeover.During the kickoff of the “AMP Summer” livestream marathon, streamer Kai Cenat and the AMP crew unveiled a full-scale 24-hour Nando’s restaurant, complete with a replica grill, artwork, and sauce station.Tucked inside the 10-bedroom estate of NBA legend Tony Parker, the pop-up was revealed on stream during a home tour and quickly became one of the standout features of the content house.

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