What Is Pricing Power?The ability to charge what you're worth—without losing customers.Without it, you're running a charity, not a business.The 1% Rule:A 1% price increase = 11% profit boost (if volume stays constant).Strategy 1: Value-Based PricingStop pricing based on time or competitors.Price based on the financial impact of the problem you solve.Strategy 2: The Confidence TestIf you're not losing 10–20% of clients on price, you're undercharging.Apple is a masterclass in this.Strategy 3: Anchoring and BundlingLead with your premium offer.Use high-medium-low pricing tiers to make your middle option shine.Action Steps This Week:Calculate the value you deliver.Raise your prices 10% (for new customers).Use price anchors in your offer structure.Quote of the Episode:“If you’re not occasionally losing customers to price, you’re undercharging. Period.”🔗 For more leadership insights and tools to grow your business, visit:https://www.deliberatedirections.com

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