In this episode, our special guest, Jamie Schisler, Chief Comfort Officer at Upwest, delves into the unique challenges faced when initiating a brand within a well-established corporation. Additionally, the episode touches on the role of brick-and-mortar stores in retail and the evolving landscape of digital-first brands.Jamie Schisler has more than two decades of experience in merchandising, strategy development, design, marketing, and digital within the retail sector. Jamie's retail journey commenced in merchandising at Abercrombie & Fitch and continued through Express, the parent company of Upwest.Check out more insightful conversations with industry experts at: Customer Centric Retailing Podcast Page LinkedIn

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