This episode’s special guest, Worth Darling, discusses the importance of leveraging your stores and store associates to create seamless BOPIS and ship-from-store omnichannel initiatives.- How can retailers implement BOPIS & ship-from-store initiatives without risking the experience of their walk-in customers? Does BOPIS actually increase retail brands’ top-line revenue? Why should retailers take the leap of faith to implement a BOPIS strategy without having all the answers up-front?- We dive into these questions and more with this episode’s special guest, Worth Darling, Senior Director of DTC Innovation & Technology at Vans. Speaking from his vast experience in the world of omnichannel retail, Worth discusses the importance of injecting a human touch into your omnichannel eCommerce strategies and how brands can rethink their retail strategy to foster a seamless integration of in-store and online fulfillment initiatives.Check out more insightful conversations with industry experts at: Customer Centric Retailing Podcast Page LinkedIn

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