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Listen "107 – Why You Need to Keep Adapting as a Music Entrepreneur"
Episode Synopsis
There is so much change going on around us, whether it’s technology, search engine algorithm updates or the needs of our target customers.
It isn’t necessary to keep up with everything, but there are some things that can have a major impact on our careers or businesses if we aren’t prepared for them.
In this episode of The New Music Industry Podcast, I talk out lout about some of the recent changes that have impacted my business and what I’m thinking about doing moving forward.
Download the PDF Transcription
Podcast Highlights:
00:14 – A different kind of podcast episode
00:35 – The challenge I’m facing
01:22 – Mitigating risk and building more traffic sources
01:45 – How to manage my time
02:29 – Time to hire?
02:51 – A month creation and a month of curation
03:51 – Redesigning a website
04:18 – Increasing engagement
05:09 – Creating more videos
05:39 – Adapting
06:20 – Final thoughts
Transcription:
Whenever I record a podcast episode, I like to prepare some thoughts and ideas that will benefit you in some way. I don’t think today’s show will be any exception, but unlike previous episodes, this is going to be one where I’ll be thinking out loud a little bit because I don’t have a concrete action plan for how I’m going to move forward just yet. You might benefit from hearing me think out loud too.
So, here’s the situation:
Since about August 13, which was my birthday, I’ve been seeing a marked decline in traffic to the website.
Up until that point, I certainly saw some fluctuation, but overall it was on an upward trend. But recently, the traffic essentially halved.
I know that Google is constantly updating their algorithm, so I’m sure that plays a part in this decline. I’m also aware that my website has certain issues that could affect its rankings.
So, that’s one of the things I’m beginning to think about tackling in the coming months.
A decrease in traffic isn’t necessarily something to be alarmed about, and there can also be other factors, such as the fact that it’s still summer. But I want to continue to get my message out there to as many people as possible and don’t like sacrificing in that regard.
Building More Traffic Sources
Now, I’ve shared before that I like to mitigate risk and build more than one traffic source. This might be an opportunity to explore that idea a little further as well. I could better utilize platforms like YouTube, Instagram and Facebook to connect with my audience. My website is my home base and that’s what I care about most, but these platforms can certainly support my efforts to share my message. I could also advertise on these platforms.
Dividing My Time Between Creation & Curation
Something else that’s been floating around in the back of my mind is how to manage my time. As you probably know, I spend a lot of my time creating content. And, when I have a product to share with you, generally it’s a course or a book or an eBook, unless it’s an affiliate offer.
I like spending my time creating content, as I think it’s more effective than sharing my ideas with one person at a time. When I publish a post, it reaches many people.
But because of how I’ve structured my life, most of my time ends up being spent in the business instead of on the business. This isn’t to suggest I don’t want to create more content. The reality is that I have more ideas than I can realistically keep pace with. I have so much more to share with you. That’s a good problem to have, and I’m sure some content marketers wish they had that problem!
This is where you say I should begin hiring and bringing people on to handle some of the workload, and you wouldn’t be wrong in saying that. Personally, I would like to see some of my revenue streams build a little more before I look at hiring, as I tend to be conservative with spending. But it might just be a matter of overcoming that mental hurdle. And, don’t kid yourself – we all have mental hurdles to...
It isn’t necessary to keep up with everything, but there are some things that can have a major impact on our careers or businesses if we aren’t prepared for them.
In this episode of The New Music Industry Podcast, I talk out lout about some of the recent changes that have impacted my business and what I’m thinking about doing moving forward.
Download the PDF Transcription
Podcast Highlights:
00:14 – A different kind of podcast episode
00:35 – The challenge I’m facing
01:22 – Mitigating risk and building more traffic sources
01:45 – How to manage my time
02:29 – Time to hire?
02:51 – A month creation and a month of curation
03:51 – Redesigning a website
04:18 – Increasing engagement
05:09 – Creating more videos
05:39 – Adapting
06:20 – Final thoughts
Transcription:
Whenever I record a podcast episode, I like to prepare some thoughts and ideas that will benefit you in some way. I don’t think today’s show will be any exception, but unlike previous episodes, this is going to be one where I’ll be thinking out loud a little bit because I don’t have a concrete action plan for how I’m going to move forward just yet. You might benefit from hearing me think out loud too.
So, here’s the situation:
Since about August 13, which was my birthday, I’ve been seeing a marked decline in traffic to the website.
Up until that point, I certainly saw some fluctuation, but overall it was on an upward trend. But recently, the traffic essentially halved.
I know that Google is constantly updating their algorithm, so I’m sure that plays a part in this decline. I’m also aware that my website has certain issues that could affect its rankings.
So, that’s one of the things I’m beginning to think about tackling in the coming months.
A decrease in traffic isn’t necessarily something to be alarmed about, and there can also be other factors, such as the fact that it’s still summer. But I want to continue to get my message out there to as many people as possible and don’t like sacrificing in that regard.
Building More Traffic Sources
Now, I’ve shared before that I like to mitigate risk and build more than one traffic source. This might be an opportunity to explore that idea a little further as well. I could better utilize platforms like YouTube, Instagram and Facebook to connect with my audience. My website is my home base and that’s what I care about most, but these platforms can certainly support my efforts to share my message. I could also advertise on these platforms.
Dividing My Time Between Creation & Curation
Something else that’s been floating around in the back of my mind is how to manage my time. As you probably know, I spend a lot of my time creating content. And, when I have a product to share with you, generally it’s a course or a book or an eBook, unless it’s an affiliate offer.
I like spending my time creating content, as I think it’s more effective than sharing my ideas with one person at a time. When I publish a post, it reaches many people.
But because of how I’ve structured my life, most of my time ends up being spent in the business instead of on the business. This isn’t to suggest I don’t want to create more content. The reality is that I have more ideas than I can realistically keep pace with. I have so much more to share with you. That’s a good problem to have, and I’m sure some content marketers wish they had that problem!
This is where you say I should begin hiring and bringing people on to handle some of the workload, and you wouldn’t be wrong in saying that. Personally, I would like to see some of my revenue streams build a little more before I look at hiring, as I tend to be conservative with spending. But it might just be a matter of overcoming that mental hurdle. And, don’t kid yourself – we all have mental hurdles to...
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