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Listen "074 – 3 Popular Music Career Strategies That Are Actually Wasting Your Time"
Episode Synopsis
We are looking back on the most popular Creativity Excitement Emotion episodes of 2024, and the fifth most popular episode of the year was 3 Things That Aren’t Going to Grow Your Music Career in 2024.
Tune in to hear why David feels detours are inevitable on the path to music career success, and get a refresher on popular music career strategies that could be holding you back.
Download the PDF Transcript
Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
The Renegade Musician: David’s magnum opus on building an independent music career is here!
Highlights:
00:17 – Introductory notes
03:07 – 3 Things That Aren’t Going to Grow Your Music Career in 2024
Summary:
In an industry flooded with advice, tools, and "must-do" strategies, distinguishing between genuine opportunities and distractions has become increasingly challenging. This eye-opening episode cuts through the noise to expose three commonly promoted strategies that might lead musicians astray.
The Sales Funnel Fallacy
While sales funnels have become a popular marketing tool, their effectiveness for musicians requires careful examination. The episode highlights several critical insights:
Building effective sales funnels requires significant time investment and multiple iterations
Most musicians abandon the process after early attempts fail to deliver results
Even marketing professionals with years of experience require multiple attempts to create effective funnels
AI tools, while helpful, aren't a silver bullet for funnel creation
Key quote: "Even with help from AI, I'm highly skeptical that building a sales funnel is going to save your career."
The Production Perfection Trap
The endless pursuit of better production quality might be a misallocation of resources. The episode suggests a more practical approach:
Focus on audience feedback rather than theoretical production improvements
Essential production skills worth developing:
Basic recording capabilities
Self-editing proficiency
Basic mixing knowledge
The importance of getting honest feedback from your audience about production quality
Understanding when "good enough" is actually good enough
The Social Media Treadmill
Perhaps the most timely warning concerns the exhausting pursuit of social media trends. The episode breaks down why this approach often fails:
The proliferation of platforms makes comprehensive coverage impossible
Constant algorithm changes render "hacks" temporary at best
Success stories often hide the reality of consistent, long-term effort
Most viral successes come after hundreds of attempts
Key quote: "You must build something that you own and control or you don't have a stake in the market."
What Actually Works: Building Long-Term Assets
Instead of chasing trending strategies, the episode advocates for focusing on owned assets:
Website Development
Creating a central hub for your music and content
Building a platform you control completely
Email List Building
Developing direct communication channels with fans
Creating a marketing asset that isn't subject to algorithm changes
Physical Address Collection
Expanding beyond digital-only connections
Creating opportunities for meaningful fan engagement through physical merchandise and materials
The Reality Check
The episode serves as a crucial reality check for musicians who might be spreading themselves too thin across multiple strategic initiatives. The core message emphasizes that while these tools and platforms can be useful, they shouldn't be the primary focus of a developing music career.
Action Steps for Musicians
Audit your current time allocation across different activities
Evaluate the real returns on your marketing efforts
Focus on building owned assets before chasing trending strategies
Tune in to hear why David feels detours are inevitable on the path to music career success, and get a refresher on popular music career strategies that could be holding you back.
Download the PDF Transcript
Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
The Renegade Musician: David’s magnum opus on building an independent music career is here!
Highlights:
00:17 – Introductory notes
03:07 – 3 Things That Aren’t Going to Grow Your Music Career in 2024
Summary:
In an industry flooded with advice, tools, and "must-do" strategies, distinguishing between genuine opportunities and distractions has become increasingly challenging. This eye-opening episode cuts through the noise to expose three commonly promoted strategies that might lead musicians astray.
The Sales Funnel Fallacy
While sales funnels have become a popular marketing tool, their effectiveness for musicians requires careful examination. The episode highlights several critical insights:
Building effective sales funnels requires significant time investment and multiple iterations
Most musicians abandon the process after early attempts fail to deliver results
Even marketing professionals with years of experience require multiple attempts to create effective funnels
AI tools, while helpful, aren't a silver bullet for funnel creation
Key quote: "Even with help from AI, I'm highly skeptical that building a sales funnel is going to save your career."
The Production Perfection Trap
The endless pursuit of better production quality might be a misallocation of resources. The episode suggests a more practical approach:
Focus on audience feedback rather than theoretical production improvements
Essential production skills worth developing:
Basic recording capabilities
Self-editing proficiency
Basic mixing knowledge
The importance of getting honest feedback from your audience about production quality
Understanding when "good enough" is actually good enough
The Social Media Treadmill
Perhaps the most timely warning concerns the exhausting pursuit of social media trends. The episode breaks down why this approach often fails:
The proliferation of platforms makes comprehensive coverage impossible
Constant algorithm changes render "hacks" temporary at best
Success stories often hide the reality of consistent, long-term effort
Most viral successes come after hundreds of attempts
Key quote: "You must build something that you own and control or you don't have a stake in the market."
What Actually Works: Building Long-Term Assets
Instead of chasing trending strategies, the episode advocates for focusing on owned assets:
Website Development
Creating a central hub for your music and content
Building a platform you control completely
Email List Building
Developing direct communication channels with fans
Creating a marketing asset that isn't subject to algorithm changes
Physical Address Collection
Expanding beyond digital-only connections
Creating opportunities for meaningful fan engagement through physical merchandise and materials
The Reality Check
The episode serves as a crucial reality check for musicians who might be spreading themselves too thin across multiple strategic initiatives. The core message emphasizes that while these tools and platforms can be useful, they shouldn't be the primary focus of a developing music career.
Action Steps for Musicians
Audit your current time allocation across different activities
Evaluate the real returns on your marketing efforts
Focus on building owned assets before chasing trending strategies
In God we trust