064 – Instagram Growth Journey [Spark Infinity]

05/10/2024 27 min
064 – Instagram Growth Journey [Spark Infinity]

Listen "064 – Instagram Growth Journey [Spark Infinity]"

Episode Synopsis

It’s time to get caught up! After a prolonged absence, David finally returns to share some important news about the podcast… along with some juicy details about what he’s been up to on social media.

Creativity Excitement Emotion is back! Celebrate good times, come on! 🎉

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Highlights:
00:17 – Getting caught up with David
05:50 – How we got here
11:17 – What Spark Infinity is about
14:42 – What David has done so far
21:43 – Mistakes and lessons
22:49 – What David has accomplished so far
25:21 – Closing thoughts
Summary:
We hope you’re ready for some amazing content on social media growth, because that’s what we have to look forward to in future episodes of Creativity Excitement Emotion!
Getting Caught Up
David acknowledges that listeners may have been expecting a new Creativity Excitement Emotion episode as early as September, right around the time the website (you’re looking at it!) got a bit of an overhaul. The stars didn’t quite align for there to be a new episode on September 1, but a new episode for the first week of October isn’t so bad, right? Right?!

David got a bit of feedback on the show so far, which seemed to indicate that it's been a bit whiney…? 😅 David’s intention was to practice sharing his stories, but admittedly he was kind of going through a rough time when many of the ideas were originally captured.

What do you think? Send us a note of feedback.

Before diving into the meat of the episode, David shares that while there will still be an array of content, including solo episodes and interviews, he intends to share the Spark Infinity Office Hours on the show as well (including this episode). Hopefully that’s cool with you, but you’ve got our contact information… feel free to chime in with your two cents.
Background and Inspiration
First, a note about how we got here!

The Spark Infinity team evolved from the Clean Slate event, which was created and hosted by David, Jody, and Karlo in February
Inspired by a Peng Joon presentation on creating 120 pieces of content (three month’s worth) in a few days, the team decided to create the Spark 120 challenge
The team transitioned from Spark 120 to Spark 90, making the goal of the challenge to create 90 videos in four weeks
David was successful in capturing over 90 videos, though he couldn’t edit them in time for the deadline
The team took a break during the summer, when the project was renamed Spark Infinity to reflect the notion that the content monster is insatiable and will always want more to content to consume!

Core Values and Principles

Growth: Focused on increasing engagement, following, subscribers, and ultimately sales
Doing what works: Emphasizing strategies and tactics that yield results
Moving fast: Speed of action over perfection, embracing some messiness (especially since social media tends to be a very messy place!)

The Spark Infinity Journey

Creating a dedicated folder for Spark Infinity: With a focus on sustainability and consistency, David began creating, and loading up the folder, with simple content.
Content creation and publishing:

First Push: Set the foundation with simple posts and captions
Second, Third, and Fourth Push: Gradually iterating and refining content, incorporating videos as well as call to actions
Fifth Push: Incorporating AI in caption assistance, experimentation with promotion services



Results and Reflection

Engagement and growth: Notable increase in followers and engagement
Learning from mistakes: Accepting imperfections and adjusting
Future directions: Focus on engagement growth and ultimately, sales

Conclusion

Share your feedback and suggestions for future content! What would you like to see? Group discussions, status updates, interviews,

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