Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies. Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.   In this episode, Justine and Kaylee chat about: How building relationships and setting consistent expectations are keys to business. Questions to help determine whether a potential client is a good fit for you. How taking charge in the client relationship serves both parties. The importance of having an established process for client work. Question asking as a skill to determine your own needs and those of your clients How Kaylee differentiates being a "creative" vs. a "designer" Understanding yourself, your "why", and your work's "why" A creative way to brainstorm potential new services to offer How transparency is more valuable than money You are your biggest hurdle: Tips for newer freelancers       and more!   Connect with Kaylee Website: https://www.kindlingdesignco.com   Instagram: https://www.instagram.com/kindlingdesign   Connect with Justine: Website: https://www.justawildthought.com  Instagram: https://www.instagram.com/justawildthought    Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.

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