When you’ve got a capacity problem, something has to give - and we’ll talk more about that in an upcoming episode. But for today, let’s assume you’re ready AND you’ve got the capacity to play to a bigger audience. How do you jump from being a big fish in a small pond to a larger one? While you can’t control the outcome, you can do a few things. Leverage your “local” relationships, give yourself time to be seen and deepen relationships with the right folks, find your consistency rhythm, and above all, don’t take it personally when folks act like they don’t know you.

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