Today I'm chatting with Jacques Hopkins, the creator of Piano in 21 Days, a wildly successful online piano course that has generated over $4 million in sales. Jacques shares his journey from creating his first version of the course 10 years ago to optimizing it over time into a high-converting evergreen funnel.Some key highlights:·     How he generated 150K months early in the pandemic by ranking #1 on Google for high-intent searches·     The step-by-step way he structures his automated evergreen funnel from opt-in to webinar to discounted offer·     What is the strategy for getting extremely detailed feedback (and high-converting testimonials) by running a live beta group·     The 3 types of urgency he uses in funnel and email campaigns·     Why organic content marketing needs to be the foundation for successfully selling any course Whether you're looking to build an audience and sell your own course or just create music-related content, you won't want to miss this one. Jacques' knowledge around funnel optimization and no-fluff organic marketing strategies is second-to-none. Enjoy!For more information about Courses and Funnels, head to: https://coursesandfunnels.com/Listen to the Courses and Funnels Podcast:Apple Podcasts: https://podcasts.apple.com/ph/podcast/courses-and-funnels-podcast/id1712988006Spotify: https://open.spotify.com/show/16jVUT67JxRkfq219RFS6UAmazon Music: https://music.amazon.com.au/podcasts/3170835e-889b-4066-9af4-f3aeab59272b/courses-and-funnels-podcast Social Media:Facebook: https://www.facebook.com/courses.and.funnelsInstagram: https://www.instagram.com/coursesandfunnels/TikTok: https://www.tiktok.com/@coursesandfunnelsLinkedIn: https://www.linkedin.com/company/coursesnfunnels/Follow Jacques HopkinsWebsite: https://pianoin21days.com/YouTube: https://www.youtube.com/pianoin21days

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