Jaime Dietenhofer is co-founder and CEO of Figueroa Mountain Brewing Company, based out of Buellton, California. I’ve been drinking Fig Mountain since they opened in 2010, and I’ve always appreciated their laser-focused house style. That style has its roots in early discussions between Jaime and his father, Jim Dietenhofer—extending as far back as Jaime’s senior year of high school. The two of them, Jaime and Jim, started planning Fig Mountain long before it ever came to be, but after careers in urban planning and a stint as a reality TV star, Jaime finally pulled the trigger. Listen in as we talk about how Fig Mountain began, where it’s going, and how a fated keg of Sierra Nevada changed the way Jaime thought about beer forever.
Website: figmtnbrew.com
Instagram: @figmtnbrew

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