Chris Prefontaine of Smart Real Estate Coach has a great problem - he's getting a lot of revenue out of his small list, but he wants to grow his list even more. How can he do that? Clate and Scott to the rescue! They advise Chris to step back and take a look at the fundamentals: Is he crystal clear on his target audience? Do you have goals and reliable ways to track them? Psychographics play a big role. Check out our video on psychographic segmentation to learn more and this post about why psychographic segmentation is more important that customer demographics. Once you know what you want to do with your psychographics, check out our guide to taking your CRM list to the next level with segmentation.

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