Andrew Waber dissects fresh Amazon pricing dynamics: average selling prices across the 1,000 top-selling items fell 2.0% year-over-year as shoppers trade down, yet historic best-sellers ticked up 1.7%, and new deal fees sank coupon usage to just 9.1%. This episode includes analysis on how thinner discount inventory could make Prime Day a battleground where brands able to cut prices win outsized share.

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