In this episode of Commerce Connects, we delve into the captivating story of James Rico, the visionary filmmaker behind Reel Goats. Starting his journey in Wichita, James shares how his passion for film took him to Kansas City and then to NYC, where he collaborated with film students and refined his craft. He opens up about his innovative work with DaBaby, producing iconic music videos that have redefined the industry. Now, James is expanding his horizons into the realms of movies and commercial videography. Listen in as James discusses his creative process, the lessons he's learned, and his ambitious plans for the future. This episode is packed with insights and inspiration for aspiring filmmakers and anyone fascinated by the art of storytelling. 🎥✨

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