In this week’s episode, we sit down with Julia Louw, Acting Chief Tourism Officer at Wesgro, to discuss the Western Cape’s ambitious push to grow its footprint in the China market. Julia shares insights into how Cape Town and the Western Cape are positioning themselves amid rising continental competition, and what South Africa is doing to build a strong, sustainable share of China’s outbound travel. Tune in to hear how the region aims to replicate its success in the North American, European, and GCC markets - and what’s next for the Western Cape of South Africa in Asia.

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