Brand value of India women's cricket team shoots up following win

14/11/2025 4 min
Brand value of India women's cricket team shoots up following win

Listen "Brand value of India women's cricket team shoots up following win"

Episode Synopsis


The brand value of India's top women cricketers has gone through the roof - following their fairytale World Cup triumph on home soil. Top sports marketing experts are calling it a "watershed moment" for women's cricket. Sports reporter Bridget Tunnicliffe spoke to Lisa Owen.