When Matt Goldman '83, MBA '84, LHD '15, was a Clarkie, he had no idea that in a few years he'd co-found Blue Man Group with Chris Wink and Phil Stanton. Surrounding himself with good people, like Wink and Stanton, was one of the keys to taking an idea, making it real, and making it great. Goldman shared that lesson and more during a visit to campus in November with Laura Camien, former vice president of marketing and communications for Blue Man Group and co-founder of The Spark File. Goldman and Camien are co-authoring a book, tentatively titled "Making Ideas Real.""The book is largely about fostering the conditions where creativity and innovation in teams and individuals can thrive, and shifting those breakthroughs, those a-ha moments, epiphanies, whatever you wanna call them, from being random and occasional to intentional and frequent," says Goldman. "Both of us are people who could take an idea and bring it to fruition. But neither of us considered that to be a creative act, and through our own routes learned that it is potentially the greatest creative act there is," says Camien. On this episode of Challenge. Change., Goldman and Camien discuss building creative communities and share some of the innovative ideas that made Blue Man Group a success.Challenge. Change. is produced by Melissa Hanson for Clark University. Listen and subscribe on Spotify or Apple Podcasts. Find other episodes wherever you listen to podcasts.

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