Bert Mueller landed in Bengaluru at 22 and turned a single burrito joint into California Burrito’s 100-plus-store Mexican fast-casual empire across India.Expect candid takes on staffing, frugality-over-VC cash, mall vs. airport launches, and why a 2030 IPO dream keeps him obsessing over beans, bowls, and burrito-worthy value.Chapters0:00 – Trailer & Chain Reactions2:50 – Indian Consumer Fit4:00 – Operations & Freshness6:30 – Organization & Leadership8:30 – Tech, Delivery & App Strategy10:30 – Long-Term Vision12:00 – Early Fundraising Journey14:30 – Focus Over Distraction16:30 – Personal Ties to Mexico18:30 – Delivery & Platform Commissions20:30 – ONDC & Market Disruption22:30 – Indian Consumers & Value Expectations24:30 – Growth Strategy: Pune, Not Mumbai27:00 – Going Global? Not Yet28:30 – Lessons From Doing Business in India30:00 – Straight Talk & Core Values32:00 – Co-Founders & Early Struggles34:30 – Staying Scrappy, Not VC-Backed36:00 – Choosing Cities & Formats38:30 – International Expansion & Franchising40:30 – Adapting to Indian Business Culture43:00 – First Betrayal & Lessons on Trust44:30 – Resilience & Delusional Optimism46:00 – Marketing Learnings Post-COVID47:30 – Indian Holidays & Food Occasions49:00 – Racism, Etiquette & Cultural Fit51:00 – Corruption, Compliance & “Let India Be India”53:00 – Advice to His 22-Year-Old SelfConnectBert MuellerVihaan KhannaSubah WadhwaniEmail: [email protected] your podcast: https://atomikgrowth.com

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