Daniel catches up with Stephen Pastor, Founder and CEO of Kings of Neon. Listed the #2 Smart Company Fastest Growing SME in 2023, Stephen's business is shaking up the old and established industry of signage on a global scale, working with companies such as McDonalds, Netflix & Mercedes. On this episode Daniel and Stephen discuss Kings of Neon's meteoric rise to the top of the industry and how to stand out in a saturated market. They also explore the concept of business being a tool for self fulfilment and belonging and the importance of understanding the dream experience of your customer.

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