“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”—  Tiffany IngleYou can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!What IS a signature framework?? And should you create one for your own business?My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.Sounds great, right? But there’s more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!Hit play and find a new way to work! In this episode, you’ll learn:What it means to create a “framework” in your business — and why a good framework will become the spine of your brandThe importance of being flexible and treating your framework as a living thingWhether you should focus on process or outcomes when it comes to your framework  Subscribe now and never miss a single episode!About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast. Highlights:‌ ‌00:33  Intro01:22  Meet Tiffany Ingle03:43  The MLM intro06:13  Shift to freelance writing08:12  Entrepreneurship & motherhood10:35  Pandemic & online courses12:25  What is a framework & why have one?14:22  How do you develop a framework?17:30  Be flexible & responsive18:44  Process or outcomes? 20:34  Share it publicly?23:28  Lead magnets & templates24:36  Tiffany's CRAVE Framework30:42  Outsourcing with a framework32:15  The Christy Questions37:01  Find TiffanyPlease remember to subscribe, rate, and review!---------------------------Tiffany Inglehttps://tiffanyaingle.comhttps://tiffanyaingle.com/aiaInstagram: https://www.instagram.com/tiffanyainglehttps://www.linkedin.com/in/tiffanyaingle---------------------------  HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!https://christycegelski.com/hire-me CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

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