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Listen "Episode 1: Cannes Lions: Cost, Value, and Is It Worth It?"
Episode Synopsis
In this first ever episode of Canned, the Marketing Podcast, co hosts Ben Van Rooy from B2B agency Human Digital and Stephanie Quantrill, FMCG consultant and founder of Cue Marketing, unpack what it really took to self fund their trip from New Zealand to the Cannes Lions Festival. They were two of roughly 28 Kiwis on the ground, not on agency budgets, breaking down tickets, flights, apartments, baguettes and blisters. More importantly, they explore why the real ROI of Cannes sits in connections, creator conversations and the kind of world class work that makes you want to fight harder for better marketing.
What You’ll Learn in This Episode
How to decide if funding Cannes yourself is worth it for your career and brand budget
How to break down the true Cannes cost stack from tickets and flights to accommodation and on the ground spend
Why the real value of Cannes comes from global connections, terrace chats and unexpected yacht invites rather than just the mainstage talks
Why the creator economy and the Poppi x Alix Earle story are reshaping brand building and what that could mean for New Zealand and Australian marketers
How Cannes awards, odds and ethics reveal what brave creative really looks like and why it matters for the work you sign off
Bonus Nuggets
How to survive Cannes on intermittent fasting, baguettes, free coffee and terrace rosé while still feeling part of the VIP scene
Why mid day swims, ditching the laptop and last minute Zara runs might be your smartest festival strategy
How a failed swim to Spotify Beach and an over the top closing party expose the reality behind Cannes FOMO and security
If you are a mid to senior brand marketer in New Zealand or Australia wondering whether Cannes belongs in your budget and career plan, listen in and decide how the creativity, connections and cost could play out in your own world.
Resources mentioned
Cannes Lions International Festival of Creativity – https://www.canneslions.com
LinkedIn House and LinkedIn Rooftop – https://business.linkedin.com/marketing-solutions
TikTok experiences for marketers and creators – https://www.tiktok.com/business
Digital Day Out, Marketing Association NZ – https://www.marketing.org.nz
Motion Sickness (NZ creative agency) – https://www.motionsickness.co.nz
Poppi – https://www.drinkpoppi.com
PepsiCo – https://www.pepsico.com
Connect with us
Ben van Rooy – Co host, founder of Human Digital
LinkedIn: https://www.linkedin.com/in/benvanrooy/
Stephanie Quantrill – Co host, FMCG and brand strategist, founder of Cue Marketing
LinkedIn: https://www.linkedin.com/in/stephanie-quantrill/
Explore more from Canned
Canned the Marketing Podcast – https://www.cannedmarketing.com
Cue Marketing – https://www.cuemarketing.co.nz
Human Digital – https://www.humandigital.com
Help improve our podcast
Fill out a short survey on how we can provide the best podcast topics and experience for you. Canned Marketing Podcast Feedback: https://docs.google.com/forms/d/e/1FAIpQLSeISfLdhphHzvGqEmP9VDy8NmuI9mIPZZDjBMLSxuqaLKsB1A/viewform?usp=header
What You’ll Learn in This Episode
How to decide if funding Cannes yourself is worth it for your career and brand budget
How to break down the true Cannes cost stack from tickets and flights to accommodation and on the ground spend
Why the real value of Cannes comes from global connections, terrace chats and unexpected yacht invites rather than just the mainstage talks
Why the creator economy and the Poppi x Alix Earle story are reshaping brand building and what that could mean for New Zealand and Australian marketers
How Cannes awards, odds and ethics reveal what brave creative really looks like and why it matters for the work you sign off
Bonus Nuggets
How to survive Cannes on intermittent fasting, baguettes, free coffee and terrace rosé while still feeling part of the VIP scene
Why mid day swims, ditching the laptop and last minute Zara runs might be your smartest festival strategy
How a failed swim to Spotify Beach and an over the top closing party expose the reality behind Cannes FOMO and security
If you are a mid to senior brand marketer in New Zealand or Australia wondering whether Cannes belongs in your budget and career plan, listen in and decide how the creativity, connections and cost could play out in your own world.
Resources mentioned
Cannes Lions International Festival of Creativity – https://www.canneslions.com
LinkedIn House and LinkedIn Rooftop – https://business.linkedin.com/marketing-solutions
TikTok experiences for marketers and creators – https://www.tiktok.com/business
Digital Day Out, Marketing Association NZ – https://www.marketing.org.nz
Motion Sickness (NZ creative agency) – https://www.motionsickness.co.nz
Poppi – https://www.drinkpoppi.com
PepsiCo – https://www.pepsico.com
Connect with us
Ben van Rooy – Co host, founder of Human Digital
LinkedIn: https://www.linkedin.com/in/benvanrooy/
Stephanie Quantrill – Co host, FMCG and brand strategist, founder of Cue Marketing
LinkedIn: https://www.linkedin.com/in/stephanie-quantrill/
Explore more from Canned
Canned the Marketing Podcast – https://www.cannedmarketing.com
Cue Marketing – https://www.cuemarketing.co.nz
Human Digital – https://www.humandigital.com
Help improve our podcast
Fill out a short survey on how we can provide the best podcast topics and experience for you. Canned Marketing Podcast Feedback: https://docs.google.com/forms/d/e/1FAIpQLSeISfLdhphHzvGqEmP9VDy8NmuI9mIPZZDjBMLSxuqaLKsB1A/viewform?usp=header
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