In this episode of Cannabis Unlocked, Hugo Alves, Co-Founder and CEO of Auxly Cannabis, joins KEY Investment Partners Founding Partner, Tiby Erdely, for a conversation about building one of Canada’s most successful cannabis companies. Hugo shares his path from McDonald's employee to Senior Partner at Bennett Jones before taking the leap in 2017 to build Auxly. From there, they explore the company’s evolution into a vertically integrated cannabis leader headlined by the success of its flagship brand Back 40. Next, Hugo and Tiby dig into the difference makers for Auxly including early bets on fast-growing product categories and how the company’s recent refinancing is paving their long-term path of growth and profitability. To close, Hugo shares his mission to help people live happier lives through fun, accessible, high-quality products and why he sees Back 40 becoming a global cannabis staple over the next five years.Please enjoy the episode!

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