ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "CSR boosts national competitiveness"
Episode Synopsis
Corporate Social Responsibility (CSR) can significantly increase national competitiveness and there is even greater benefit for those countries with a low innovation record, according to recent research by Dr Christos Pitelis and Dr Ioanna Boulouta.
Countries with low records of creativity, when compared with high innovators, stand to benefit more by implementing nationwide CSR-based positioning strategies.
Countries with low records of creativity, when compared with high innovators, stand to benefit more by implementing nationwide CSR-based positioning strategies.
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