Buying into a brand with strong marketing is a major reason for franchisees to invest. The franchisor plays a key role in marketing the business, promoting the brand for the benefit of the franchise group. So what can you expect when it comes to marketing within a franchise network?National marketing is the franchisor’s responsibility but unlike non-franchise brands, there is another element of marketing that is crucial to small business - local area marketing. Franchisees are responsible for their own local area marketing, which involves engaging with the local community and promoting their business.Understanding marketing responsibilities and investing in marketing are important for franchisees to achieve strong resultsIn this podcast we discuss the national marketing approach, the marketing fund and its rules, local area marketing, common mistakes franchisees can make and where to find information about the brand’s marketing.

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