Riding the Waves of Culture: Dr. Fons Trompenaars on Understanding Cultural Diversity

27/03/2025 36 min
Riding the Waves of Culture: Dr. Fons Trompenaars on Understanding Cultural Diversity

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Episode Synopsis

Dr. Fons Trompenaars, a world-renowned Dutch organizational theorist and founder of Trompenaars Hampden-Turner, a leading consultancy in intercultural management, shares key insights from his acclaimed book, Riding the Waves of Culture: Understanding Cultural Diversity in Business.

For over 25 years, Riding the Waves of Culture has been the go-to resource for navigating cultural differences in global business. Now in its Fourth Edition, this classic offers new insights on:

✅ Mastering corporate & cultural differences in M&A
✅ Enhancing leadership, innovation & remote teamwork
✅ Adapting to a fast-changing, interconnected world

With updated chapters on cultural competence, change management, and diversity, this book equips leaders to turn cultural challenges into competitive advantages. With decades of experience, he is globally recognized as a consultant, trainer, motivational speaker, and author, shaping the way businesses navigate cultural diversity. A pioneer in the field, Dr. Fons has dedicated over 30 years to helping Fortune 500 companies enhance global effectiveness by addressing leadership, innovation, globalization, and cultural dilemmas. His expertise lies in reconciling differences - whether ethnic, generational, gender-based, or professional - to drive business success.

His influential book, Riding the Waves of Culture: Understanding Cultural Diversity in Business, has been recognized as one of the top ten Management Classics by Thinkers50 in 2024. In October 2023, the World Federation of People Management Associations (WFPMA) honored him with the prestigious George Petitpas Award in recognition of his lasting impact on management thinking.

Beyond consulting, Dr. Fons is actively involved in academia, serving as Co-Director at the Servant-Leadership Centre for Research and Education (SERVUS) at Vrije Universiteit Amsterdam. His work continues to bridge cultural gaps and transform international business strategies.

Dr. Fons earned his MA in Economics from Vrije Universiteit Amsterdam in 1979 and later completed his PhD at the Wharton School, University of Pennsylvania, in 1983, focusing on the interplay between organizational meaning and culture.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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B. Dr. Fons Trompenaars generously shared profound insights from his book, “Riding the Waves of Culture: Understanding Cultural Diversity in Business,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

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