Womenswear and Modern Fashion Marketing with Jamie Banks - video

Business Sense (BS) with Brad
04/05/2023 44 min Episodio 26

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Episode Synopsis

On this episode I welcome Change of Scenery Founder and CEO Jamie Banks, formerly of Kate Spade, to discuss the various marketing methods she uses to grow her brand. Included is a discussion of mission and branding, in-home sales parties, LTK and influencer advertising, supply chain and sustainable manufacturing, and the power of story as it relates to her women's' swimwear brand. Jamie will also describe the process of getting into Nordstrom.
REPREVE video as mentioned by Jamie.
https://www.youtube.com/watch?v=xop9B4OJaAY

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