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Listen "Inside LA28's Marketing Strategy for the 2028 Olympics"
Episode Synopsis
In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode! Interested in becoming a guest on the podcast? Reach out to our team at [email protected]
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