How Oakley stays relevant and what tactics work to attract a younger consumer in 2022

05/05/2022 53 min
How Oakley stays relevant and what tactics work to attract a younger consumer in 2022

Listen "How Oakley stays relevant and what tactics work to attract a younger consumer in 2022"

Episode Synopsis

On this episode of Business of Social, learn from Oakley's David Burkat and Antonio Bonifacio about staying relevant in the apparel and sunglasses industry with effective marketing tactics to reach younger consumers in 2022. As we dive deeper, discover the brand's innovative strategies to captivate the next generation of shoppers.