ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Jonny Davis from Allied Global Marketing reveals how it is using AI to appeal to a Gen Z audience"
Episode Synopsis
Jonny Davis from Allied Global Marketing joins Karl Fitzpatrick to discuss the immersive media campaigns that it has been involved in, why brands need to use AI to appeal to a Gen Z audience and what the future of marketing might look like.How to market to a Gen Z audienceHow to use AI for marketingWhat is the future of marketing#AlliedGlobalMarketing #AIMarketing #immersivemediacampaigns #BusinessAI #chatgpt #gemini #futureofmarketing #MarketingtoGenZaudience#KarlFitzpatrick #businessmatters #irishbusiness #irishbusinessnews #businessnewskarlfitzpatrick.ie Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast Business Matters with Karl Fitzpatrick
Stephen Felle from Fordel analyses the wealth of the nation and how to get better returns on savings
05/06/2025
Paul Prendergast from Kayna reveals why embedded insurance is becoming popular within the industry
05/06/2025
Enda Finan from Aleph highlights the benefits for brands that advertise on Spotify and Snapchat
05/06/2025
Economist, Jim Power, discusses the export opportunities for Irish businesses in the Arab world
26/05/2025
Doug C. Brown from CEO Sales Strategies talks about Win Win Win and how it leads to revenue growth
21/05/2025
In God we trust