Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content. Show Notes: 00:09 Evan Tardy, President of Doctor Axe 03:49 The INC 500 list 05:11 Snapshot of the current team 07:10 What kind of things have you done to get to $100m 08:49 Put a lot of effort to providing a lot of value upfront 09:18 Goal: get 20 million unique visitors each month 10:27 How did you get world class content from the beginning? 13:51 How do you as the president know how to steer the ship? 14:36 Culture of data and metrics 15:15 Email and how it’s affected the business and growth 19:47 Unpacking the terms insight vs. information 22:41 Backup intuition with data 24:10 How much do you weigh customer insight? 30:08 Connect with Evan Tardy on LinkedIn Resources: Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantardy/ Dr Axe - https://draxe.com

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