Kevin Davis is the best Facebook Ad expert in the world and he shares advanced strategies to understand your audience and to grow and E-Commerce business. He’s explains where to get priceless market research data, how to start ad sets, and strategies for growing your business with Facebook ads. Some of these advanced tips he’s sharing have changed businesses overnight. You will walk away with a clearer understanding of how to grow your business with Facebook advertising.   Show Notes: 00:30 Introducing Kevin Davis 01:46 The detective foundational work Kevin does for market research 02:25 Use magazine media kits to better understand your audience 05:20 The critical things to look for in the media kits 06:48 How to leverage others editorial calendar for your ads and content 07:58 The best strategies for using SimilarWeb 10:19 Where to put all the information you’ve gathered 11:55 Starting the targeting process in Facebook Ads 14:28 How to get the top 10 states to target using Google Trends 17:42 Desktop vs mobile? 18:00 Send traffic to landing page or lead generation page? 18:51 Big ticket or low ticket offers? 20:18 The easiest and lowest cost method for running ads 22:02 What to do when an ad segment starts working? 22:31 Advanced strategy on how to scale your winning ad sets without being penalized 25:18 Scenario #1 - What to do when you are almost profitable 28:53 Scenario #2 - What to do when your ad sets aren’t converting and you are losing money 33:26 What your retargeting plan should be for an E-Commerce store 35:30 Scenario #3 - How to grow winning ad sets and campaigns 40:39 Pro Tip: Running right hand side video ads on Facebook 41:52 Strategies on expanding product offerings 43:22 Using lead boxes and contests to grow your audience 46:41 Pro Tip: Segmenting your video view durations into specific audiences 48:45 Say thanks to Kevin at www.paidtraffic.com or facebook.com/paidtrafficlab

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