If you are enjoying Business, Finance and Soul, please leave a 5 star review on Apple and Spotify. In this episode, Shaun talks with Kira Shishkin, Founder & CEO of informed.now, a text-based news concierge that keeps you informed without draining your energy. They dig into what's broken in our current news ecosystem, how bias is often intentional, and why going straight to primary sources changes everything. Kira also shares his framework for evaluating ideas, teams, and timing, what founders get wrong when pitching investors, and how to protect your attention like a superpower in an age of noise and AI hype. In this episode you'll learn: Why our "information diet" is broken and how informed.now works How primary sources help cut through bias and sensationalism Kira's process for testing ideas before building a business What most founders get wrong in investor pitches Simple questions to decide what's actually worth your time and attention Timestamps (Key Moments): 00:01 – Welcome & why Shaun invited Kira 02:50 – Growing up in Ukraine & Israel and seeing information wars up close 07:35 – How informed.now stays neutral and focuses on primary sources 27:58 – Kira's framework for evaluating ideas, teams & timing 50:12 – AI: what's overhyped and what we're underestimating 58:40 – A pivotal setback that shaped Kira's resilience   Connect with Kira: https://www.linkedin.com/in/kirashishkin/ Informed.now Connect with Shaun: https://www.linkedin.com/in/shaunenders/ www.BusinessFinaceAndSoul.com www.CallTSG.com 

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