ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Five Brand Strategies for E-commerce Success"
Episode Synopsis
Explore how Indian brands are breaking free from marketplace dependency as direct e-commerce grows from 3% to 15% of the $70B online retail market. We'll unpack five game-changing strategies: building authentic customer relationships, balancing marketplace presence with brand identity, leveraging technology for competitive advantage, personalizing customer journeys, and adapting to the quick commerce revolution that's delivering products in under 30 minutes.
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