In this episode of Built in America, host Sam Mahmood sits down with Jordan Nathan, Founder and CEO of Caraway, to discuss how a personal health scare led him to create one of today’s most trusted cookware brands. Jordan shares how Caraway disrupted the kitchen market with non-toxic, eco-friendly, and beautifully designed products—quickly building a 150,000+ waitlist at launch and scaling into a household name.He also opens up about the challenges of breaking into a legacy industry, the importance of intentional design, and what it takes to build consumer trust in a crowded market.Whether you’re a founder, a product designer, or simply passionate about healthier living, this episode offers a behind-the-scenes look at building a category-defining brand from the ground up.Let’s keep building… Follow Sam Mahmood: Instagram: @TheSamMahmoodTwitter: @TheSamMahmood_LinkedIn: Sam MahmoodJoin the Built In America community of others who are buying great businesses and sign up for Sam’s weekly newsletter: www.builtinamerica.coFollow our producers, The Peers Project: https://www.instagram.com/thepeersproject?igsh=MTZ1dWJpZXVpYWdybA== Hosted on Acast. See acast.com/privacy for more information.

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