In this episode of Built in America, host Sam Mahmood sits down with Jacob Zuppke, CEO of Whisker, the company behind the Litter-Robot—a self-cleaning litter box that’s redefining modern pet care. Jacob walks us through the early days of product innovation, the complexities of launching hardware, and how Whisker carved out a leading role in a competitive and fast-growing industry.Jacob shares how influencer marketing, video storytelling, and a strong understanding of the consumer problem were key to Whisker’s growth. He also offers insight into navigating supply chain hurdles, adapting marketing strategies across platforms, and building a customer experience that drives loyalty and word-of-mouth.Tune in for a candid look at building a consumer product brand, leading with vision and empathy, and what it takes to scale innovation while staying grounded in purpose.Let’s keep building… Follow Sam Mahmood: Instagram: @TheSamMahmoodTwitter: @TheSamMahmood_LinkedIn: Sam MahmoodJoin the Built In America community of others who are buying great businesses and sign up for Sam’s weekly newsletter: www.builtinamerica.coFollow our producers, The Peers Project: https://www.instagram.com/thepeersproject?igsh=MTZ1dWJpZXVpYWdybA== Hosted on Acast. See acast.com/privacy for more information.

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