BOBBY HOFFMAN is an Associate Professor at the University of Central Florida who specializes in motivation science and solving the mysteries of human behavior. At UCF he teaches a variety of graduate-level courses in motivation, learning, cognition, and intelligence. Dr. Hoffman has authored over 100 publications in the fields of education, psychology, leadership, and organizational development and serves on six journal editorial boards. He holds a BA in Psychology and an MA in Human Resources Psychology. Before earning his PhD in Educational Psychology from University of Nevada, Las Vegas, he worked for over 20 years in HR management and performance, consulting for some of the world’s most successful companies including GE, NBC, KPMG, and the NBA. A regular contributor to the Psychology Today website where his blog “Motivate” has been viewed over 1.2 million times, Dr. Hoffman is the author of four previous books including Hack Your Motivation and Motivation for Learning and Performance. 

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