Guest: Lori Karpman

What does it take to transform from attorney to award-winning brand strategist and copywriting powerhouse? In this insightful conversation, Dr. Allen Lycka sits down with Lori Karpman—a former franchise lawyer turned marketing consultant and founder of The Copy Lab—to uncover the lessons she’s learned from decades in law, franchising, and business growth.

Lori shares how to know when your business is truly ready to franchise, why every entrepreneur must start with an exit plan, and how compelling copy built on storytelling and emotion—not features and benefits—drives results. She also opens up about how AI has changed her industry, what it can’t replace, and how she’s building her next-generation content agency to scale into retirement.

If you’re growing a business, launching a franchise, or trying to make your brand voice stand out in a noisy world, this episode delivers practical strategies, mindset shifts, and powerful marketing truths that work.

What You’ll Learn in This Episode:

• The two key indicators that prove your business is franchise-ready

• Why simplicity—not complexity—is the secret to scalable systems

• The difference between selling features and selling solutions

• How to niche down effectively and stay consistent for 90 days before pivoting

• Why every business must begin with an exit plan to ensure freedom later

• How to use AI as a tool for efficiency—without losing your human edge

Connect with Lori Karpman:

• Website: LoriKarpman.com

• Email: [email protected]

Click here to claim your free gift: The Franchise-Ready Messaging & Exit Plan Kit

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