In this episode, Veronica Guguian—marketer, community-builder, and founder of SPIN Ideas and BASE Conference—joins Anna to talk about something quietly powerful: values. Not the ones we put on our websites, but the ones we actually live by. The ones that guide our leadership, shape our visibility, and quietly burn us out when we betray them. Veronica shares her journey of building a business that aligns with her truth—not trends—and what it really takes to show up with clarity, not performance. Together, she and Anna explore how values can be both your compass and your anchor in leadership, branding, and life. Key Takeaways:When your values are out of sync, strategy won’t save you—alignment will.Authenticity without boundaries often leads to burnout, not impact.Real visibility starts with clarity, not volume. This is a conversation for anyone who feels off—but can’t name why. The good news? The answers aren’t out there. They’re already within you.What part of Veronica’s story sparked something true for you? Reach out and let us know.Anna G. CONNECT WITH VERONICA:LinkedIn: https://www.linkedin.com/in/veronica-guguian/Instagram: https://www.instagram.com/veronicaguguian/BASE Conference: https://baseconference.amsterdam/SPIN Ideas: https://spinideas.nl/Accelerator: https://spinideas.nl/marketing-accelerator-program/CONNECT WITH ME:Website: https://annagcoaching.comInstagram: http://www.instagram.com/annag.coachingLinkedIn: www.linkedin.com/in/annagcoachingBook a Free Coaching Call with Me: https://tinyurl.com/yw8p579j values in leadership | authentic leadership | aligned branding | sustainable marketing | visibility in entrepreneurship | value-driven leadership | burnout and leadership | business alignment | branding with purpose | leading with truth | conscious entrepreneurship | personal values in business | clarity over strategy | magnetic leadership | integrity in branding | purpose-driven business

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