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Listen "7: How Real-Time Marketing Helped Oreo Go Viral"
Episode Synopsis
Camden sits down with Jacqueline Crane, team director at EKR, to talk about the viral Oreo tweet during Super Bowl XLVII and why real-time marketing helped them grab a piece of the spotlight. They discuss some of the insights provided by Mike Nuzzo in a previous episode and why a campaign like this may or may not do well in today’s social media landscape.
Listen to our episode with Mike Nuzzo!
If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].
Listen to our episode with Mike Nuzzo!
If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].
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