12: When and Why Does Shock Value Work In Advertising?

Brands & Campaigns
20/03/2024 32 min Episodio 12
12: When and Why Does Shock Value Work In Advertising?

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Episode Synopsis

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising.
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