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Listen "Personal Brand Summit Episode 3: How To Use PR to Land More Press with Amy Jackson"
Episode Synopsis
Personal Brand Summit Day 2: Episode 3
Today Praise Santos-McKenna welcomes PR expert Amy Jackson, founder of Tale Splash, to share insights on how small businesses can harness the power of public relations. Amy’s impressive career includes leading PR efforts for companies like Mint.com and SAP Concur, and she offers practical, approachable advice on simplifying PR for small business owners. They discuss how to build trust through media coverage, the importance of pairing your own content with third-party validation, and the role of AI in PR today. Amy also highlights key tools like Qwoted and Press Hook for connecting with journalists and influencers, and she encourages entrepreneurs to get started with PR as soon as they have a website in place. Packed with tips on outreach strategies, leveraging LinkedIn, and crafting effective pitches, this episode is a must-listen for anyone looking to elevate their personal brand and thought leadership.
Connect with Amy:
https://www.talesplash.com
https://www.instagram.com/talesplash
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
Today Praise Santos-McKenna welcomes PR expert Amy Jackson, founder of Tale Splash, to share insights on how small businesses can harness the power of public relations. Amy’s impressive career includes leading PR efforts for companies like Mint.com and SAP Concur, and she offers practical, approachable advice on simplifying PR for small business owners. They discuss how to build trust through media coverage, the importance of pairing your own content with third-party validation, and the role of AI in PR today. Amy also highlights key tools like Qwoted and Press Hook for connecting with journalists and influencers, and she encourages entrepreneurs to get started with PR as soon as they have a website in place. Packed with tips on outreach strategies, leveraging LinkedIn, and crafting effective pitches, this episode is a must-listen for anyone looking to elevate their personal brand and thought leadership.
Connect with Amy:
https://www.talesplash.com
https://www.instagram.com/talesplash
Connect with Praise:
https://comeplum.com
https://instagram.com/comeplum
https://instagram.com/brandingyourbusinesspodcast
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