In this transformative episode of Branding Your Business, host Praise Santos McKenna sits down with Hooman Radfar—computer scientist, startup founder (AddThis → Oracle), and CEO of Collective—to unpack the often-overlooked struggles of self-employed professionals. They deep‑dive into why an S‑Corp tax election (aka “S‑election”) can save you ~$10K annually, when it’s worth the paperwork overhead, and how Collective is building a full suite (think: payroll, CFO resources, insurance) for service‑based solo founders. Along the way, Hooman shares how his immigrant parents’ small business shaped his mission, the company’s people-first culture, and the Japanese principle of kaizen (continuous small improvements). You’ll walk away relieved, informed, and ready to thrive without financial burnout.Get one month free with Collective: http://share.collective.com/PM3798 Connect with Hooman: https://www.linkedin.com/in/hoomanhttps://www.instagram.com/hoomanradfarView the transcript of the episode ⁠⁠HERE⁠⁠!Join the ⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠Get our⁠⁠⁠ Brand Guide⁠⁠⁠Learn more about ⁠⁠⁠Brand Coaching⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!)Connect with Praise:⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠t⁠⁠⁠⁠⁠⁠

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