Bora chats with the founder of BAGUPS, Jack Licata, an Air Force captain who transformed a daily annoyance into a game-changing product.
You will discover:

How Jack identified a common pain point in garbage disposal and turned it into a revolutionary business idea
The challenges of bringing a completely new product category - "trash bag dispensing systems" - to market
Jack's inspiring pivot from targeting commercial clients to building a successful e-commerce and subscription model
Strategies for overcoming production and distribution hurdles in the early stages of a physical product business
The touching personal story behind Jack's commitment to employing veterans and people with disabilities
Insights into developing eco-friendly materials, including the innovative "Made From Stone" product
The process of expanding product lines based on customer feedback and market demands
Tips for transitioning from brick-and-mortar sales to e-commerce during the COVID-19 pandemic
The role of persistence, continuous learning, and adaptability in long-term entrepreneurial success
How to balance innovation, sustainability, and profitability in building a modern brand

This episode is a must-listen for aspiring entrepreneurs and brand builders looking to create products with purpose. Jack's journey from identifying a simple problem in his Air Force days to developing a patented, eco-friendly solution offers valuable lessons in innovation, adaptability, and the power of solving real-world problems.
Learn how an idea born from military duty transformed into a sustainable business that's making a difference in both people's lives and the environment.

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