Bora dives into the world of specialty coffee with Andrea Allen, co-founder of Onyx Coffee Lab. From their humble beginnings in Arkansas to becoming a disruptive force in the global coffee industry, Andrea shares the inspiring journey of building a brand that stands for quality, transparency, and innovation.

As a brand builder, you'll learn:

• How Onyx Coffee Lab challenged industry norms by introducing unprecedented transparency in coffee sourcing and pricing and the initial backlash they faced.
• The importance of developing a unique brand identity - in Onyx's case, a metal-inspired aesthetic that sets them apart in the coffee world.
• Strategies for marketing specialty coffee, including collaborations with artists and musicians to reach new audiences.
• How to adapt to changing consumer behaviors, especially in the wake of the COVID-19 pandemic, which saw a surge in at-home coffee brewing.
• The value of creating digital content and experiences to engage with customers, such as their innovative advent calendar project.
• Insights into coffee sourcing, quality control, and the importance of sensory analysis in selecting the best beans.
• The challenges and opportunities in the specialty coffee industry, including the growing Asian market.

Whether you're a coffee enthusiast or an entrepreneur looking to disrupt your industry, this episode offers valuable lessons on building a brand with a strong identity, maintaining quality, and fostering customer engagement in the digital age.

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