In this episode, Bora sits down with Breanna Hughes, co-founder of Bird&Be, who shares her remarkable journey from tech product management to revolutionizing the fertility supplement industry. This episode is a masterclass in turning personal challenges into business opportunities while maintaining authenticity and building genuine community connections.

What You'll Learn:
- How to validate your business idea before building: Discover Breanna's strategic approach to market research, including creating "fake" companies and landing pages to test demand
- The power of community-first brand building: Learn how Breanna leveraged her personal fertility journey to build authentic connections in Facebook groups and social media
- Product development insights: Understanding the transition from tech to physical products, including:
- Working with medical experts to develop formulations
- Taking an agile approach to physical product development
- Navigating manufacturing and supply chain challenges
How Bird&Be successfully:
- Built a direct-to-consumer channel
- Expanded into fertility clinics
- Earned medical professional endorsements
- Mission-driven business lessons: Understanding how solving a personal problem can lead to creating a must-have product versus a nice-to-have

Key Takeaways for Brand Builders:
- The importance of being deeply embedded in your target community before launching
- How to conduct effective user research and validate product-market fit
- Strategies for building trust in the healthcare/wellness space
- The power of authentic storytelling in brand building
- Balancing mission-driven goals with sustainable business practices

Whether you're considering a transition from tech to physical products, looking to build a wellness brand, or seeking insights on community-first business building, this episode provides actionable insights from someone who's successfully made the journey.

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