About this episode: 
In this week’s episode, Tatum talks about how to create a marketing plan that never misses 


Time Stamps:
4:40: If you are a service-based business, incorporate e-commerce into your New Year strategy.
6:06: Make sure you have an advertising budget in your marketing plan.
11:45: Collaborate with other brands.
13:45: See value where you are.
15:15: Cause marketing is greater than lifestyle marketing.
22:13: Strategy increases sales, not hacks.
26:47: How to re-strategize when your marketing efforts aren’t working
38:24: Podcast marketing advice when you’re just getting started
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