Name: Rita Olds Age: 35 Business Name: Rita Olds & Co. Current Title: CEO & Sr. Copywriter Location: Atlanta, GA Educational Background: BA in English Writing with a concentration in Corporate Communication   About Rita: Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower Black women & femmes to find, develop, and use their voices to change the world. She helps clients write persuasive science-based web copy with hella personality and have stress-free launches with words that sell.    DURING THIS EPISODE YOU'LL LEARN: Understanding what copywriting is and why it matters for your business Tips for writing good copy The role that market research plays in creating copy Understanding brand voice and brand personality The secret to developing a brand voice and personality? How to show up authentically in your business For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/95 Thank you so much for listening! Please support us by simply rating and reviewing our podcast!

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